- Shavone (Mom of Many)
As a savvy entrepreneur, dedicated mom, and women’s advocate, Shavone Riggins is the founder and Curl Expert Officer (CEO) of Curlkalon Hair, a premier beauty brand leading the industry in innovative protective styling solutions. Shavone has a knack for identifying a need and finding creative ways to fill that need. For example, Curlkalon’s pre-looped, textured curls provided relief to thousands of women who were spending hours and hours curling crochet braid styles. Most recently, Shavone introduced The Effortless CurlCream™, the first product of its kind specially designed to maintain textured crochet curls and synthetic fibers. Her love for creative beauty solutions continues to collide with her keen business savvy as Curlkalon expands its global reach and product offerings.
While in the midst of homelessness several years ago, Shavone used her expertise in digital marketing to build and grow brands for other beauty and business experts. It was in her solution-based ideology and business skill set that she started researching, testing products, and creating processes for Curlkalon Hair. At the time, Shavone had worn natural hairstyles for 10 years and had faced several challenges with protective hair styling. The concept for Curlkalon was born from these challenges, and her initial product offerings took Curlkalon from a concept on paper to booming business in less than a year. Curlkalon Hair now ships millions of effortless curls and creams that deliver “curls with confidence” to women worldwide.
While Shavone’s rise to success is beyond impressive and noteworthy, it is not her greatest accomplishment. Beyond the massive social media following, press write-ups, and growing notoriety, Shavone’s greatest accomplishment is being a mom to six beautifully unique children. Her dedication to motherhood drives her passion for business growth and expansion as she is determined to leave a legacy for her children and generations to come.
Today, Shavone calls Atlanta, GA home and in addition to expanding and sustaining Curlkalon, she has her sights set on sharing her amazing, uplifting, and unbelievable story to women all around the world as the “Girl Behind the Curl.” Her goal is to help women find a solid foundation to stand upon while in pursuit of their passion and discovery of their purpose. Shavone has intentionally carved out space in her life and her schedule to elevate her efforts as an advocate by using social and digital strategies to ensure that her inspirational and motivational messages reach women all across the globe. She plans to continue writing, speaking and teaching women about personal growth, overcoming obstacles, and ultimately solidifying your life’s foundation before starting any endeavor.
When she’s not busy running a global beauty brand or planning her women’s empowerment activities, she’s spending quality time with her children, family, and loved ones, reading a book or plotting her next adventure.